Bing Image Creator

Bing Releases its Dall-E powered AI image creation tool

5 minute read

In the ever-changing world of SEO, we are continually discovering new and exciting developments that keep us on our toes. Today, we will dive deep into one of the most recent and fascinating advancements: Bing’s new Image Creator. This cutting-edge AI tool is redefining the way we approach unique content generation, offering websites a significant advantage when it comes to search engine rankings. Throughout this article, we will explore the critical role of unique content in SEO, compare Bing’s Image Creator with other AI creation tools such as Midjourney, and examine the impact this potent new tool is having on the industry.

Images created by Bing's Image Creator
Images created by Bing’s Image Creator
Key PointsDetails
Importance of Unique ContentBoosts SEO rankings, showcases expertise and creativity
AI Image Creation ToolsGenerate distinctive visuals for websites, alternative to stock images
MidjourneyUtilizes machine learning algorithms, praised for unique and engaging visual content
Bing’s Image CreatorUses OpenAI’s DALL-E technology, more accessible than Midjourney
ComparisonBing’s Image Creator follows prompts more closely, Midjourney allows image modification
Ethical AI PracticesMicrosoft partners with OpenAI, ensuring responsible use and transparency
Impact on SEO and Web DesignBing’s Image Creator offers a convenient, inexpensive, innovative way to create unique content, shaping the future of content creation
Key takeaways

The Undeniable Value of Unique Content for SEO Success

In the ever evolving landscape of search engine optimization, the importance of unique content cannot be overstated. Industry leading search engines, like Google and Bing, prioritise websites that feature engaging and fresh and new content over those that rely on generic stock photography (never use stock photography for SEO).

About the Author

Ignatius Davis - SEO and DIgital Marketer, Perth
Qualified SEO

Ignatius Davis

Ignatius has been a search engine optimiser and digital strategist since 2005. Qualified in E-Commerce, Economics and Change Management.

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The reasoning behind this is simple: unique content signifies a higher level of expertise, creativity and value for users. This in turn translates to improved rankings in search results. I always reiterate to my team and clients, “Creating great content is the cornerstone of growing your business in the digital world.”

This growing emphasis on distinctive content has led businesses and content creators to continually seek innovative methods for producing high quality visuals that not only enhance their online presence but also drive organic traffic to their websites. As the famous SEO consultant Brian Dean puts it, “Creating unique content is one of the most effective ways to stand out from the competition and attract the right kind of attention from search engines and users alike.”

One emerging trend in the quest for original content is the utilization of AI generated imagery which is quickly gaining traction as a cutting edge alternative to traditional stock images. Harnessing the power of artificial intelligence content creators can now access an unprecedented range of distinctive, engaging, and highly relevant visuals, tailored specifically to their unique needs and audiences.

Consider the case of a small business owner who runs an online store specialising in a service that would require professional photography ( which can be expensive!). Instead of using an expensive photographer or generic stock photo of a workshop or craftsman, this entrepreneur can now leverage AI generated images to showcase their particular service that sets their products apart from the competition. By doing so they effectively communicate their brand’s unique selling points and create a more compelling and immersive experience for potential customers.

The importance of unique content in SEO is irrefutable. As search engines continue to refine their algorithms and place a premium on original, value-driven content, businesses and content creators must adapt accordingly, exploring new frontiers in visual storytelling and embracing the transformative potential of AI-generated imagery. In the words of Rand Fishkin, co-founder of Moz and SparkToro, “In the world of SEO, there’s no greater investment than unique content that resonates with your audience and distinguishes your brand from the rest.”

Enter AI image creation tools

AI creation tools such as Midjourney have been a popular choice for a while now in generating unique visuals for websites. By utilizing cutting edge machine learning algorithms these tools have the ability to produce original images and designs, all stemming from user input. This has provided content creators with a highly valuable resource in their arsenal.

The recent unveiling of Bing’s Image Creator has propelled the realm of AI generated imagery a little bit closer to mass adoption.

Let’s take a moment to dive into the world of AI creation tools.

Midjourney, for instance, has been praised for its ability to deliver unique and engaging visual content. By analyzing user input and combining it with complex algorithms, Midjourney has been an invaluable asset for content creators in need of distinctive visuals. Despite its success, it is the introduction of Bing’s Image Creator that is providing a global and easy access to the AI generated imagery landscape, especially since access to the platform is direct: no needs for Discord access and management as required by Midjourney.

I believe this groundbreaking approach is going to take the industry by storm, and can possibly become the go-to choice for content creators seeking unique and captivating images for free.

Bing’s Image Creator allows users to generate AI images using OpenAI’s DALL-E technology. By simply inputting a text prompt, the AI will create a set of images that match the description. To use Image Creator, users need to sign up for a Microsoft account or log in to their existing account. New users are granted 25 boosted generations to try out the tool. The only downside is that Image Creator is so easy to use and fun that on my first try I used up the 25 boosted generations pretty quickly.

At the moment, Image Creator only supports English language prompts, but there are plans to expand to other languages in the future. It’s important to note that Image Creator works best with highly descriptive prompts, so don’t hesitate to get creative with adjectives, locations, and artistic styles. I found it to produce excellent imagery and exactly what I wanted, which is actually a step-up from what I’ve experienced with Midjourney in terms of logo design.

Testing out Bing’s Image Creation Tool

As an example from OpenAI’s website they suggest for example, instead of using a text prompt like “creature,” try something more specific like “fuzzy creature wearing sunglasses, digital art.” This will help the AI generate more accurate and unique images for your website.

As I’ve said before, I’ve always attempted to use Midjourney for logos for clients, but it’s never really worked out easily.

So lets try out Midjourney 5 with a prompt and then compare the output to Bing’s Image Creator.

My Prompt: “logo design of a wizard , vector drawing, two Colors only, red and white, modern, portrait, happy

Popping this into Midjourney provides the the following images:

Logos for “logo design of a wizard , vector drawing, two Colors only, red and white, modern, portrait, happy” created by Midjourney

Now the above images do look great! However, it does feel more suited to a baseball or gaming team logo. Note that none of the images look “happy” either. So while I’ve asked to Midjourney to produce something specific, it has produced something similar, but also quite different to my intent. Should I be prompting more and refining the prompt…yes, but the focus here is more about the initial output from the same prompt on both platforms.

Next, let’s pop the identical prompt into Bing Creator:

“logo design of a wizard , vector drawing, two Colors only, red and white, modern, portrait, happy

A Screenshot of the Bing Image Creator interface with our prompt

and the output has an entirely different feel:

Logo created with Bing’s Image Creator, a very happy wizard logo
Logo created with Bing's Image Creator
Logo created with Bing’s Image Creator
Logo created with Bing's Image Creator
Logo created with Bing’s Image Creator, this was the only serious faced one
Logo created with Bing's Image Creator
Logo created with Bing’s Image Creator

What I appreciate: Bing’s Image Creator more closely followed the prompt in terms of being two tone, modern and happy. These are logos that I would expect to receive from Fiverr or Dribbble.

What I don’t like: Unlike Midjourney, Bing’s Image Creator does not allow me to modify a produced output specifically. So I cannot modify an image that I like. Instead I need to adjust the prompt and hope for something similar or better. If I’m wrong, leave a comment or reach out and let me know!

Is the one better than the other? Not necessarily. I would simply say that each AI generator has its own style and that you as the AI prompt engineer or AI Artist, should decide which platform would more easily and precisely achieve your intended goals.

Microsoft’s Unwavering Dedication to Ethical AI Practices

In their quest to promote responsible use of AI-generated images, Microsoft has joined forces with OpenAI, the masterminds behind the development of DALL-E 2. Together, they are working to ensure that Image Creator is a tool that upholds ethical AI standards. To achieve this, the company has put in place a number of safeguards and supplementary protections.

For instance, to prevent the generation of harmful or unsafe images, Microsoft has implemented a system that restricts such content. Furthermore, each AI-generated image features a slightly altered Bing icon as a subtle reminder of its AI-driven origins. This is an important step to maintain transparency and inform users about the nature of the content they are viewing.

In a commendable move to protect the interests of living artists, Microsoft has established a mechanism that allows them to report their names. This initiative aims to limit the creation of images that could be falsely associated with these artists, safeguarding their creative identity and work.

By incorporating these measures, Microsoft showcases a sincere commitment to ethical AI practices. Their ongoing dedication to promoting responsible use of AI-generated imagery sets a positive example for others in the industry to follow, ensuring a safer and more transparent digital landscape for all.

In Conclusion: A New Frontier for SEO and Web Design Professionals

The digital landscape is constantly evolving and with it the need for unique and captivating content.

Bing’s Image Creator, powered by DALL-E 2, has introduced a powerful solution to the world of SEO and web design professionals such as myself.

The tool’s ability to generate high quality and unique , professional images with minimal effort on my part will undeniably shape the future of content creation.

I also like the fact that it applied weight to every part of the prompts I provided, which means more time my team and I can spend on Search Engine Optimisation.

In my opinion, the importance of unique content in SEO is paramount and the adoption of AI generated imagery is a convenient, inexpensive, innovative way to stay ahead of the competition.

It is essential for SEO’s and web design professionals to adapt to these emerging trends and embrace the potential of tools like Bing’s Image Creator. Doing so will not only improve search engine rankings but also provide a more engaging and tailored experience for users. As the digital world continues to change, it’s crucial to keep exploring innovative ways to create unique content and stay relevant in a competitive landscape. And here I say it, I like Bing’s Image Creator as an addition to my AI arsenal.

I believe Bing’s Image Creator with its simple interface and impressive results is quickly going to become a heavy hitter in the AI-generated content space. The coming weeks and months will reveal what the platform’s adoption is like. I predict it will be well supported by professionals, SEO’s, web designers and the public in general.

In the end, Bing’s Image Creator represents an expansion of the frontier for SEO and web design professionals.

By incorporating AI generated imagery into their SEO toolbox, they can more effectively meet the increasing demands for original content and maintain a strong online presence.

As Bing’s Image Creator continues to develop and improve, it’s essential for those in our industry to stay informed, adapt, and make the most of this exciting new resource. I certainly will.

God bless and feel free to reach out.




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